Wednesday, September 11, 2013

Hill’s® Ideal Balance™: Behind the Scenes

There's a new food in town.  You may have noticed this logo as you've perused the dog food aisle...

And these commercials on your tv...

Hills have created a new pet food! Hill’s® Ideal Balance™ is a new, natural pet food that provides perfectly balanced nutrition, guaranteed or your money back.  Hill's has asked me to write some articles about their new brand (and host a few exciting giveaways!), so this is the first of many posts on the subject :)

Now, dog food (and cat food), is a touchy subject, I know.  I spent months and months researching the perfect food for Gibson. I wanted what was best for him, and that apparently meant: meat as the 1st ingredient, no corn, no bi-products, no wheat.  At the time, it didn't seem like there were tooo many brands of dog food that followed this formula, but soon more and more companies were taking notice of what pet owners wanted for their dog.

New "Slow Down" Bowls

Hill’s sought significant consumer input on its pet food to better understand what pet parents wanted in a natural pet food. Their selling point is that there is "not too much, and not too little" of what your dog needs (balanced!).  I've checked the ingredients and it all seems good to me!   Ideal Balance was developed by the trusted pet nutritionists at Hill’s with consumers’ ingredient preferences first in mind. Hill’s Ideal Balance has no corn, wheat, soy, artificial colors, flavors or preservatives.

Once Hill’s had a developed this breakthrough natural pet food, the next challenge became how to market it.  They wanted their advertising and look to be innovative, yet natural looking.  I must admit, the color of their packaging is very striking and beautiful!

The quality of the commercials are outstanding and I really like how they combined natural elements with animation!

The puppy is pretty cute too ;)

Check out how they shot the commercials.. it's really, pretty cool!

I like how they were able to make the commercial very stylistic looking, but still focus on the ingredients of the food! The response to the commercials were good and reviews of the food have been good (read some here).

So, hope you enjoyed my little primer on the Ideal Balance brand! Would you like to try a bag of food for free?  Head over to for a coupon!

Author has been compensated for completion of this article. Hill's Pet Nutrition, Inc. is not responsible for the content of this article


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